Charm Syrup

Brand design and content creation for an Instagram profile dedicated to sharing insightful information and practical guidance on metaphysical subjects and modern witchcraft.

The color palette features vibrant hues of vivid pinks, orange and yellow-green, a refined off-white, and a luxurious deep purple. This spectrum collectively radiates a hyper-feminine energy, paying homage to the resilient women who endured historical persecution and oppression under the shadow of witchcraft accusations. Concurrently, it validates present-day practitioners of magic who are reclaiming and redefining this historically derogatory title. Notably distinctive from the conventional earthy and subdued tones often associated with modern witchcraft brands, this palette serves as a bold departure.

The brand icon directly references the name, seamlessly ensuring instant recognition and creating a strong visual bond with the audience. Infused with a playful demeanor, the brand maintains a consistent tone that reflects both the flirtatious undertones of the name and the enchanting whimsy frequently associated with magical narratives.

Through the application of textures, roughened edges and paper-like finishes, an artisanal touch is seamlessly infused into the overall aesthetic. These design elements draw inspiration from the concept of spellbooks and the cherished "Books of Shadows" used by practitioners, as well as the hands-on, authentic craftsmanship synonymous with genuine magical endeavors.