MisNecesidades.org

“MisNecesidades” translates directly to “MyNeeds.”

Logo and web design for a website that provides people in need of social assistance with helpful resources.

It was important for the client to have a logo that directly referenced a person seeking help. Drawing inspiration from the concept of pressing a big red button that would automatically grant you assistance (which is also implemented in the website design), the brand icon depicts a person’s hand pressing a red heart-shaped button, a shape which is often associated with care.

In tandem with this, the website was designed with an imperative focus on accessibility standards, ensuring cleanliness and minimalism. The navigation is straightforward and simple, catering expressly to the needs of the elderly and differently-abled individuals.