Slumber.

Brand design for a slumber party planning subscription box.

Heavily contrasting from the name of the brand, “Slumber.,” the brand's visual identity radiates a vivid, lively, and energetic aura. It embraces a palette of vibrant hues and playful iconography, effectively evoking the sensations of excitement and delight that are associated to slumber parties.

The brand’s main icon is a minimalistic yet dynamic depiction of a sleeping person cocooned inside a sleeping bag. This central icon resonates with both simplicity and vibrancy, capturing the essence of sleep while maintaining a playful undertone.

Complementing the primary icon, the secondary icon takes shape through the clever manipulation of the letter "u" from the brand's name, depicting a closed eye.

Other graphic elements used in the brand include a pillow, a string of lights, and a moon, all elements often associated to slumber parties.