The Bagel Shack

A brand identity for a bagel shop in New York.

The brand draws inspiration from both its home city, New York City, and the beloved Central Perk coffee shop from the iconic TV series "Friends."

Incorporating the vibrant spirit of its urban setting, the brand embodies a dynamic, high-energy vibe that mirrors the bustling, fast-paced nature of New York City. The typography choice embraces boldness with sharp angles, drawing parallels to the city's towering skyscrapers and urban architecture, radiating confidence and ambition.

The slogan is adorned with eye-catching graphic elements that add movement, driving home the fast-paced and, oftentimes visually overstimulating sensation associated with New York. These elements serve to further accentuate the brand's liveliness and sense of momentum, culminating in an engaging identity that effortlessly captures a bold, energetic character.