Simpel

Brand design for a lip oil company.

This brand was crafted to resonate with a Generation Z audience. The approach is rooted in a minimalist aesthetic, aiming to establish a clean and uncluttered visual impression. Not only does this style often resonate with the target demographic, it’s a subtle reference to the brand's name, a rearrangement of the word “simple,” further cementing a cohesive visual narrative. To individualize the brand while maintaining a consistent minimalist aesthetic, a distinctive flair is implemented through the use of vibrant and unique colors that will make the brand stand out among the neutral tones often used in other cosmetics brands.

At the core of the brand's identity lies an emphasis on showcasing the audience's genuine connection with the products. This is achieved through a pronounced focus on photography, capturing the target demographic in moments of enjoyment and interaction with the company's products.