Wrappers

Brand design for a sustainable hijab company.

The brand encapsulates a genuine, handcrafted essence, infused with a heartwarming touch of care. Embodying these values, the color palette consists of earthy greens, brown and off-white to resonate with the concept of our connection to the Earth and underscore the bussiness’s commitment to crafting sustainable hijabs. The soft pink color speaks to femininity and youthful charm – a nod towards the brand’s primary audience, young Muslim girls.

The customized typography of the logo features letters flowing seamlessly into each other, as if wrapping around the other – a nod towards the brand name –, also mirroring the natural folds and cascades found in the draping of hijabs, lending a subtle yet profound authenticity to the visual identity.

The roughened edges used across the brand evoke the artisanal nature of a handmade hijab.