Puparazzi

Logo, color palette, and brand pattern creation for a pet photography business.

The color palette consisting of vivid yellow green, fuchsia, purple, and orange, tap into the exuberant spirit and dynamic presence that our four-legged companions bring into our lives.

The handwritten typography selected for the logo captures the playful nature that is representative of our canine companions, a nod at the endearing quirkiness that defines the world of dogs.

The brand icon cleverly incorporates the art of capturing the unique charm and character of each furry friend through the lens, directly referencing the nature of the business and its service, as well as ensuring instant recognition and understanding from the audience.

The overall brand identity resonates with the very essence of the business’s mission: to encapsulate vibrant stories through the lens – tales of joy, loyalty, and playful enthusiasm.